CORE TO THE NON-LINEAR PURCHASING PATTERNS OF GEN Z: According to Edelman’s Collapse of The Purchase.
DEEPER ENGAGEMENT REPORTED: 6 in 10 marketers feel that their audience engages more with UGC than.More loyal to content creators they follow on social media rather thanĪll brands are utilising or optimising the Creator Economy, many areīenefitting from including it as a significant part of the marketing mix -Įspecially those looking to connect with younger audiences. FAN-CREATOR LOYALTY: 70% of young adult.TRUST CREATORS OVER CELEBRITIES: A 2022 YouGov Report highlights that 62% of social media users trust influencers more than.Of millennial purchases depend on recommendations by creators online. CREATOR RECOMMENDATIONS VALUED: According to the Digital Marketing.They are driving more loyalty and trust than more traditional sources. Them decide where to travel, what TV shows to watch, which restaurant to go to,Įtc. Through the lens of discovery, people are looking to creators and peers to help Meaning users can easily figure out if products suit their specific needs. Videos reviewing the product having millions of views. Purchase decisions, for example, the Dyson Airwrap has been searched 4.6 Billion times on Consumers are now seeking out UGC (User Generated Content) created by influencers when making
Platforms like Meta and TikTok beginning to fund and nurture these creators, we’re moving into a new age of aĬreator Economy. Number of creators to grow at a 10-20% compound annual growth rate during Million creators worldwide, find themselves situated within the range of 1,000 to 10,000 followers. Meanwhile, a staggering majority, encompassing around 140 Linktree’s 2022 Creator Report highlightedĤ million individuals, have managed to amass over 100,000 loyal followersĪcross social media. In line with the team's estimates for growth in global digital advertisingįrom every corner of the globe are themselves harnessing their skills andĬreativity to captivate audiences and unlock career opportunities. In April 2023 that the total addressable market of the creator economy could roughly double in sizeīy 2027 from $250 billion today. Things you NEED to know about The Creator Economy. In this week’s special The Love Network edition Grow through networks of creators, influencers and change makers). the bedrock of THINKHOUSE’s The Love Network, (its platform helping brands Peer-to-peer content engagement is what’s driving the Creator Economy Sources, but through content creators / peer-to-peer networks (if you missed The content/news consumed by digital natives is not from traditional ‘news’
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